Logosphere Storysmiths

Logosphere is Mo’s boutique writing and editing studio, shaping vivid narratives for impactful companies, organizations, and leaders. Her client roster spans healthcare, the arts, nonprofits, foundations, and business sectors — from solopreneurs to Fortune 100 companies.

Logos: Greek for story, reason, and the power of well-chosen words.

Clients include:

Volunteers of America Greater MSP Partnership Anaplan Propel Nonprofits Second Harvest Heartland Carlson Rezidor Hotel Group Thrivent Zeus Jones United Healthcare Optum Bush Foundation Watershed Tactile Medical Mayo Clinic

Ghostwriting

Your perspective, your expertise, your voice, with Mo's skilled, invisible hand guiding you toward your most assured and artful expression. Mo's ghostwriting work includes speeches and thought leadership pieces for healthcare executives, books for entrepreneurs and medical practitioners, and LinkedIn essays and op-eds for nonprofit and business leaders.

Copywriting & Brand Content

Web copy, case studies, blogs and articles, brochures, video scripts, keynotes, content campaigns, mission and vision statements — original content crafted from scratch, or editing that shapes, tightens, and polishes an existing draft. If you need to say it with words, Mo's your gal.

Foundation & Nonprofit Communications

Message crafting for mission-driven organizations — case studies, campaign content, newsletters, and storytelling that connects donors and stakeholders to the work. Mo helps identify and tell the stories that most powerfully illustrate your impact.

"Mo is an expert at distilling complexity into engaging, audience-focused content. . . She's able to take notes from a rambling conversation, pull out the key threads of ideas and insights, and turn it into a clear, interesting story or essay."

Kate Barr
Former president and CEO, Propel Nonprofits

"Mo is an incredibly gifted storyteller who listens and gives a damn. She connects the dots and gives voice to individuals and organizations in a powerful and authentic way."

Ann Kim
Co-founder, Vestalia Hospitality

A Note on AI

Have you ever noticed how all microwaved frozen meals smell the same? It doesn't matter if it's fettucine alfredo, chicken fried rice, or pot roast -- it all has the same plastic, chemical smell. And it's ubiquitous in workplace lunchrooms. It fills the air, fills your nose. It's everywhere, and there's no opting out.

This is what AI-generated writing has become. A facsimile of something we used to make with effort and care that looks vaguely similar to the real thing, maybe even a little shinier, but smells...off. Whatever the subject or angle, it all has the same tell-tale, machine-made miasma. Its rhythms and structures are instantly recognizable. No one would mistake it for a home-cooked meal. And it too is everywhere, filling our inboxes, swamping our feeds.

There's a place for the microwave in any kitchen, and plenty of utility to AI in ideation, creation, and execution. But in a sea of plastic-smelling slop, you want your words to sing with the flavor and aroma that can only come from human care. Let me help you serve something people want to savor.

Mo Perry

Founder, Logosphere

Portfolio

A sampling of client work

Foundation Case Study
Bush Foundation

Foundation Case Study

One of many projects, profiles, stories, and case studies for the Bush Foundation over the years.

Name Creation & Brand Identity
Fuze Health

Name Creation & Brand Identity

Name and brand identity formation for an innovative healthcare startup.

Health Equity Ebook
Optum

Health Equity Ebook

Ebook for a major healthcare company on their commitment to health equity.

Corporation Web Copy
Anaplan

Corporation Web Copy

Web copy for an AI-driven scenario planning and business analysis platform.

Mail, Billboard & Signage Campaign
Nuvera Wireless

Mail, Billboard & Signage Campaign

All promotional campaign copy for a gig-speed wireless rollout in rural Minnesota.

Small Business Web Copy
Watershed Spa

Small Business Web Copy

Refreshed web copy for a thermal bathing spa in Minneapolis.

Physician & Innovator Profiles
Mayo Clinic

Physician & Innovator Profiles

Interview-based profiles of Mayo Clinic doctors and medical innovators as part of an agency team.

National Nonprofit Video Script
Volunteers of America

National Nonprofit Video Script

Video script introducing new employees to the organization's mission and legacy.

Print Ad Campaign
Maryville University

Print Ad Campaign

Copy for a print ad promoting Maryville's employer partnerships, run in the St. Louis Business Journal.

Caregiver Guides
UnitedHealthcare

Caregiver Guides

Three caregiver guides for a Fortune 100 healthcare company.

Patient-Facing Video Scripts
Level2

Patient-Facing Video Scripts

Explanatory video scripts for a diabetes management device and app.

Medical Device Product Pages
Tactile Medical

Medical Device Product Pages

Web copy for a wearable airway clearance therapy device.

Nonprofit Web Copy
Volunteers of America MN & WI

Nonprofit Web Copy

Refreshed web copy for a nonprofit serving thousands of vulnerable individuals and families.

Medical Device Company Blog Copy
Miracle Ear

Medical Device Company Blog Copy

Online article for a national hearing aid retailer on how hearing works.

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